Şans Girişim Joint Venture took over the operation of the iddaa brand on August 28, 2019, following the signing of a 10-year agreement with the Spor Toto Organization on February 28, 2019.
Şans Girişim's acquisition of the operation rights for iddaa, Turkey's first and only fixed-odds sports prediction game, marked a significant milestone. For the first time in its history, the iddaa brand began offering gameplay directly via its official website, www.iddaa.com, fully integrated with approximately 5,000 stationary agents.
Şans Girişim Joint Venture, a subsidiary of Demirören Holding, took over the operation of Turkey's first and only fixed-odds sports betting game, iddaa, following a 10-year agreement signed with the Spor Toto Organization on February 28, 2019. Partnering with Scientific Games, a global leader in betting and gaming infrastructure, Şans Girişim serves its players through approximately 5,000 stationary agents across 81 provinces in Turkey, an electronic platform integrated with these outlets via iddaa.com, and six electronic agents.
Şans Girişim Joint Venture, a subsidiary of Demirören Holding, took over the operation of Turkey's first and only fixed-odds sports betting game, iddaa, following a 10-year agreement signed with the Spor Toto Organization on February 28, 2019. Partnering with Scientific Games, a global leader in betting and gaming infrastructure, Şans Girişim serves its players through approximately 5,000 stationary agents across 81 provinces in Turkey, an electronic platform integrated with these outlets via iddaa.com, and six electronic agents.
The risk management center, staffed with a highly skilled and experienced team, determines the match schedules and betting odds for sports events. This process involves strategy development aligned with targeted payouts, using market data to guide decisions. In addition, the team is responsible for betting program preparation, as well as monitoring and trading activities to ensure the optimal execution and implementation of betting strategies.
Technological operations, with its qualified and expert staff, ensure 100% on-time sustainability of the Central Betting System.
In order to ensure the uninterrupted continuation of operations and customer satisfaction, a 7-day-a-week call center service is provided to all agents and players.
In order to provide the best service to its players, it carries out product development activities and product portfolio management, as well as advertising and promotion activities of the iddaa brand within the scope of marketing strategy and communication in conventional and digital channels.
The main duties of channel management include expanding, managing, and developing both the stationary agent network across Turkey and the electronic channel, iddaa.com; ensuring the logistics operations for gaming materials; providing support services, including a helpdesk and maintenance services to the agents; and overseeing product development and marketing strategies for the iddaa.com platform.